Reinforcing a Message - Touro Synagogue Foundation

Capital Campaign
Touro wanted a brochure. We identified the need for a comprehensive marketing campaign and created a lead brochure focused on all aspects of the campaign. We incorporated old plat maps in our design, using various paper textures, and varnishing the photographs to make them as vivid as possible. We copied blueprints for prospective donors and packaged them with a message that "Our Plans Include You." The final piece was a Touro key chain with the tagline "You Are The Key To Our Future." The campaign has reached its financial goal and the renovated synagogue recently reopened to the public.

client: Touro Synagogue Foundation
pieces: logo, id package, brochures, kiosk, banner, direct mail, note cards, ads