Building a Brand - Rhode Island Builders Association
When we first joined forces with the Rhode Island Builders Association seven years ago, the goal was to generate exposure and excitement for the Home Show and increase ticket sales. We develop an overall creative theme for the advertising and promotion. An extensive media buy - TV, radio, print, outdoor, and online ads - targets our audience in Southeastern New England. A full-scale public relations campaign creates buzz, resulting in generous media coverage, and we arrange for discount coupons in Cox bills and at checkout at Stop & Shop.
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client: Rhode Island Builders Association pieces: logo, ads (print, radio, TV, web, bus), tickets, brochure |