Generating New Business - Block Island Tourism Council

Block Island is packed with visitors in the summer but spring and fall were an afterthought in the early 1990s. America House reversed this trend with print advertising campaigns capturing the beauty and serenity of the off-season. We conduct aggressive public relations campaigns several times a year to lure journalists and motivate them to write about Block Island. This approach has resulted in coverage in high-profile media outlets, including Travel & Leisure; Yankee; CNN; Islands; Audubon, etc.