Creating a Brand - Aquidneck Land Trust
The Land Trust wanted to raise its profile, increase fundraising, recruit members, and communicate with the community. We conducted market research and determined that the Land Trust's message was complicated and confusing. We shortened the name of the organization and refreshed the logo. We created a newspaper insert to describe the Land Trust's work. We overhauled its website, revamped its newsletter, created an enflyer, and developed presentation books for potential donors. We helped organize special events and conducted public relations to publicize these events and the Land Trust in general. Membership rates and fundraising dollars are up.
 |
client: Aquidneck Land Trust pieces: Logo, id package, website, signage, press releases, direct mails, ads. |